VISION, MISSION & VALUES

VISION, MISSION & VALUES

WHAT DO WE WANT TO ACCOMPLISH?

Vision

We want to reduce the growth of plastic waste by reusing it and turning it into sustainable high-quality cycling clothing. At the same time, we want to stimulate our customers' awareness of sustainability and environmental friendliness.

Mission

Our mission is to change the growth of plastic waste and the polluting (bicycle) fashion industry. We do this by offering high-quality, durable and timeless cycling clothing. Cycling clothing that is produced in Europe and made from recycled and / or natural materials. By 2030 we want 50% of our collection to be circular. In this way we prevent precious raw materials from ending up on the garbage heap and being lost forever.

Values

At BRAVOURE, we believe that our business is about helping people enjoy cycling through offering the best possible sustainable cycling clothing. At the same time, we want to make them more aware of sustainability issues and promote environmental friendliness. We do this through our partnership with the best sustainable suppliers, but also through building a relationship with our customers. We strive to offer the best possible services, which will be improved - where necessary - based on their feedback.

We have a set of five values which reflect our culture and the way we want to interact with our customers.

TEAM
We work towards a common purpose and shared goals together.

CHANGE
We embrace change and innovation to help push the marketplace for cycling clothing to a more sustainable future.

TRANSPARANCY
We are authentic in our interactions and communicate openly, honestly, and respectfully internally and externally.

RESULT
We want to deliver the best possible sustainable cycling clothing for our customers and take pride in our work built on quality craftsmanship.

EMPATHY
We care for each other, our customers, and communities – understanding that empathy makes us stronger.